Advocacy in Action: What Short-Term Rental Managers in Portugal, the US, and UK Did to Push Back on Regulations

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Banner image for Rental Scale-Up’s June 2025 webinar on how short-term rental professionals in Portugal, the US, and the UK are fighting back against restrictive regulations. Featuring speakers from ALEP, MOVHA, and STAA.

Advocacy in Action: What Short-Term Rental Managers in Portugal, the US, and UK Did to Push Back on Regulations

Think advocacy is only for experts, lobbyists, or those with extra time? Think again. From Lisbon to Missouri to London, …
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Too many short-term rental operators are stuck in the day-to-day grind—check-ins, cleanings, guest messages, without noticing what’s coming next. This video explains why even if you’re not facing restrictions now, it’s only a matter of time before policies change in your area. #shorttermrentals #propertymanagers #regulations #thibaultmasson #shorts #airbnb #trending #portugal #hosts
Prepare for Short-term Rental Regulations Before They Hit Your Market
During the pandemic, UK short-term rental operators stepped up, offering free stays to NHS workers when hotels were getting government contracts. That one gesture didn’t just help frontline workers; it changed how the industry was seen. It became a PR breakthrough that opened the door to real conversations with policymakers. Sometimes, doing the right thing becomes the smartest move. #shorttermrentals #propertymanagers #propertymanagement #airbnb #uk #shorts #trendingshorts #viral #vacationrentals
How the UK Short-Term Rental Industry Earned Positive PR
Tyann Marcink, owner of Branson Family Retreats and President of Missouri Vacation Home Alliance, talks about Rent Responsibly, a ready resource and community to support operators in their advocacy efforts in the US. #tyannmarcink #advocacy #shorttermrentals #rentresponsibly #propertymanagement #thibaultmasson #shortsfeed #advocacy #shorts #trending #viral
Rent Responsibly and Consistent Short-Term Rental Advocacy
Most lawmakers have no clue how the short-term rental industry actually works. Educating them is the first step in changing minds—and shaping fairer policies. Advocacy starts with awareness. #STRadvocacy #AirbnbHosts #LocalImpact #Regulations #thibaultmasson #shorts #shortfeed #trending #viral #shorttermrentals #propertymanagement
The First Step to Advocacy? Help Everyone Understand Short-Term Rentals
In Portugal, hosts didn’t just rely on stats to fight back against regulation — they used powerful storytelling to shift the public conversation. By bringing together property owners, managers, and online communities, they built a shared message: short-term rentals aren’t the enemy — they’re part of the country’s tourism fabric. #portugal #shorttermrentals #advocacy #regulations #propertymanagers #propertymanagement #thibaultmasson #shortsfeed #shorts #shorts_video #trending #viral
How Portugal Used Storytelling to Push Back on Regulations
From Lisbon to London to Missouri, short-term rental leaders are fighting restrictive policies—and winning. In this in-depth webinar, you’ll hear from real hosts and property managers reshaping regulations through smart advocacy, local alliances, and powerful storytelling. 🎙️ Hosted by Thibault Masson (Rental Scale-Up & PriceLabs), this session brings together top voices in STR advocacy: • 🇵🇹 Filipa Leitão de Aguiar (Rent4Rest, ALEP Portugal) • 🇬🇧 Merilee Karr (UnderTheDoormat, UK Short-Term Accommodation Association) • 🇺🇸 Tyann Marcink Hammond (MOVHA, Branson Family Retreats) 👇 What you’ll learn: • How Portugal’s STR association overturned devastating new laws using human stories over data • How UK operators used a pandemic crisis to win trust and unlock government contracts • How Missouri property managers took on unfair property tax rules—and nearly won big • The tools that actually work: alliances, storytelling, and persistence • How you can take small steps that still make a real impact 💡 Whether you’re new to advocacy or deep in the fight, this session will show you: ✅ You don’t need to be an expert ✅ You don’t need tons of time ✅ Even a single action—one meeting, one email—can push things forward Whether you’re in a regulated market or not (yet), this session offers actionable advice from industry leaders who’ve been there — and won. 📩 Get our free weekly newsletter to get industry insights straight to your inbox: https://www.rentalscaleup.com/newsletter/ 🔔 Hit the bell so you don’t miss what’s coming next. #regulations #shorttermrentals #propertymanagement #propertymanagers #advocacy #thibaultmasson #webinar
Easy Steps to Win Against Short-term Rentals Regulations
While AI is certainly the buzzword of the decade, it is interesting to see how Airbnb is deploying it to create a more personalised trip-planning experience for its users. #airbnb #aiconcierge #thibaultmasson #ai #shorttermrentals #propertymanagement #trending #shorts #aiinnovation
What Is Airbnb’s Agentic App & AI Concierge?
Airbnb is well on its way to becoming a social network based on real-life interactions. What opportunities does this open up? What challenges? #airbnb #airbnbstrategy #thibaultmasson #shorttermrentals #propertymanagement #shorts #trending
Opportunities and challenges for Airbnb in becoming a social network
So Airbnb is expanding to other verticals as planned. What risks lie in wait for the company on its path to becoming more like Amazon? #airbnb #amazon #airbnbstrategy #thibaultmasson #airbnbhost #airbnbnews #shorttermrentals #trending #shorts #shortsfeed #viral
What are the potential risks for Airbnb in becoming the next Amazon?
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