Managing a short-term rental business means juggling guest communication, owner updates, and operational logistics—often all in one day. Without a dedicated marketing team, property managers can find themselves short on time and struggling to consistently market to owners and past guests.
That’s where AI steps in to save the day. After seeing the excitement around our last webinar on AI tools, we dove even deeper this time. In our latest Rental Scale-Up workshop, our team—Thibault Masson, Uvika Wahi, and Snigdha Parghan demonstrated how AI tools for property managers can help:
- Create consistent, on-brand marketing materials in minutes
- Craft compelling owner pitch decks that win trust
- Build high-converting landing pages to drive direct bookings
- Automate personalized guest email campaigns
- Onboard staff faster using audio-based training
This article recaps everything we covered—from essential AI tools for property managers to ready-to-use resources and marketing examples you can apply right away.
The AI Tools We Used (and Their Pricing)
1. Overwhelmed by Content Creation? Custom ChatGPT Can Streamline Production
The Challenge
Creating consistent, high-quality content takes time. Without marketing experience or resources, property managers often produce disjointed messaging that weakens brand identity.
How AI Solves It
A Custom GPT can be trained on your company’s tone, content, and brand style to generate consistent marketing content.
You can:
- Upload business documents, tone guidelines, property details, and more.
- Use ChatGPT Pro or ChatGPT Enterprise to train your own GPT
- Prompt it to write blog posts, social content, listing descriptions, or owner comms
Tools You Can Use
- ChatGPT Pro or Enterprise
Why It Matters to Property Managers
Saves hours spent on content writing and ensures consistency across platforms—critical for building trust with owners and guests.
Want to try this? Check out our Custom GPT.
2. Struggling to Convince Owners? Build a Winning Pitch Deck with AI
The Challenge
Without a polished pitch, you risk losing potential homeowners to competitors who better showcase value, reliability, and profitability.
How AI Solves It
Ask your Custom GPT to:
- Outline a persuasive pitch deck covering the key owner’s concerns
- Generate slide content on performance, services, and trust signals
- Create a copy ready for Google Slides or Gamma, saving you design time
Tools You Can Use
- ChatGPT (with Custom GPT loaded)
- Gamma (for presentation design)
- Google Slides
Why It Matters to Property Managers
An AI-powered deck wins over more owners by clearly communicating your strengths, without requiring hours of manual effort.
Want to see an example? See our Owner Pitch Deck.
3. Build a Price Guarantee Landing Page That Converts
The Challenge
Direct booking pages often lack clarity, trust signals, and compelling reasons to book. That means more OTA fees and fewer loyal guests.
How AI Solves It
Use your Custom GPT to:
- Draft landing page content and benefit-driven body text
- Include trust-building elements (badges, testimonials, refund policies)
- Optimize for conversion
Tools You Can Use
- ChatGPT Custom GPT
- Website builders (Webflow, WordPress, or your own dev team)
Why It Matters to Property Managers
A strong landing page increases direct bookings, builds guest trust, and lowers OTA costs.
Ready to build one? Check out our AI Landing Page for inspiration.
4. Need More Repeat Guests? Let AI Write Your Email Campaigns
The Challenge
Past guests are gold, but creating segmented, personalized email sequences that bring them back is time-consuming.
How AI Solves It
AI can generate guest re-engagement emails by:
- Personalizing based on past stays, interests, or booking season
- Recommending campaign timing (e.g., 3 months post-stay)
- Highlighting new offers or early-bird discounts
Tools You Can Use
- ChatGPT
- Mailchimp, ConvertKit, or your email platform
Why It Matters to Property Managers
Automated email flows keep your property top of mind and bring back happy guests—without requiring constant manual effort.
Want to automate this? Explore our Emails for reference.
5. Long Manuals Slowing Onboarding? Use AI-Powered Audio Guides
The Challenge
Training new team members with long, static manuals leads to low retention and slow ramp-up time.
How AI Solves It
Tools like NotebookLM let you:
- Upload your onboarding docs and policies
- Generate conversational audio guides
- Deliver engaging, podcast-style content that new hires can listen to on the go
Tools You Can Use
- NotebookLM (for generating audio scripts)
Why It Matters to Property Managers
Audio guides reduce confusion and improve new employee confidence. Plus, you save time onboarding every new hire.
Want to create your own? Access our AI Audio Guide to get started.
Resources Recap
Competing in a crowded marketplace is never easy, especially when resources are tight. But with the right marketing tools and AI on your side, you can streamline your efforts, boost your visibility, and set yourself apart.
Let AI handle the heavy lifting so you can focus on what matters most—building strong, lasting relationships with owners, guests, and your team.
Here’s everything we shared during the webinar, in one place:
- AI Tools:
ChatGPT Pro, NotebookLM, Gamma - Template Packs:
- Custom GPT Setup Template
- Owner Pitch Deck
- Price Guarantee Landing Page
- Email Campaign
- Audio Onboarding Guide
- Previous Workshop Recordings:
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