Industry News
Stay informed on the latest developments in the vacation rental and short-term rental industry. This category provides vacation rental managers and short-term rental managers with news on industry growth, trends, events, and insights into the future of short-term rental property management. From major updates across European markets to professional insights into industry shifts, explore the news shaping the landscape of vacation rentals.

2022 US Vacation rental trends: The paradox of a “new normal” year that put an end to some record-breaking numbers
2021 was a record year for US Vacation rentals: Overall, demand was 10% higher than pre-pandemic levels (2019), the industry ...

How Houfy is building a Book Direct OTA.
Houfy is not just an alternative to Airbnb. It wants to be an alternative to the overall OTA (online travel ...

Airbnb’s response to the EU Short-Term Rental Initiative
With its “Short-Term Rental Initiative”, the European Union wants to simplify short-term rental regulations across Europe. The text, to be ...

Ask a Superhost and Superhost Ambassadors – Airbnb Insider
The Ask a Superhost program is central to Airbnb’s plan to get more supply, and in a cost-effective way. We ...

StayBillety, the Airbnb alternative for sports events and affinity groups, is raising money
Companies that want to compete with Airbnb and other listing sites seek to tap into the unmet needs of specific ...

Vacasa goes public. Discover the company behind the VCSA stock name.
Vacasa, the leading property management company in North America, representing 30,000 properties, is going public today, December 7, 2021, through a deal ...

How to pivot your vacation rental business TWICE to adapt to COVID
Property managers are the best placed to talk about their local markets. They’re incredibly resilient entrepreneurs. Even if you are ...

Airbnb vs Vrbo vs Booking vs Hopper & Co
How has the COVID-19 pandemic impacted the OTA (Online Travel Agency) landscape? Rental Scale-Up’s Thibault Masson was recently invited by ...

Vacation rental data: Has tourism become hyperseasonal in Europe? After a longer summer peak, is demand about to plunge again?
Our vacation rental data partner AirDNA has shared with us a treasure trove of charts, graphs, and, analytics about the ...

How to meet growing guest expectations and build trust as a vacation rental professional
The subject of professionalization is a recurring one in the short-term rental industry at the moment, and it is easy ...

From Vrbo to Airbnb: New listing, no reviews. How to break the curse of the Cold Start?
You’ve probably experienced this vicious circle: Properties that already have a lot of good reviews rank higher on OTAs (online ...

Instagram Marketing For Your Airbnb & Vacation Rental Business
At the Short Stay Week 2021 vacation rental conference, the Rental Scale-Up team presented how it grows its emailing list ...

Vrbo 2022 strategy: Focus on large families, more listings on Expedia and Hotels.com
Vrbo had a pretty good year in 2021. So, where is the company, part of the Expedia Group, heading to? ...

How to get the highest channel yield for your vacation rentals
Let’s start with getting a little background information on who is Annie Holcombe. A vacation rental insider, Annie had an ...

Airbnb: Best financial results ever. But why are long stays plateauing? How are listing numbers doing?
We'll see whether Airbnb has won its bets, looking at the company's data and statements with a grain of salt. For instance, if long stays have progressed as a share of booked nights, they actually seem to be plateauing to 2020 levels in absolute room night number, according to our calculations).

Scaling your vacation rental business? An outsourced reservation specialist can help.
At Rental Scale-Up, we connect with people from all corners of the vacation rental industry. Some are well-known names hitting ...

Airbnb 2021 Winter Release
On Tuesday, November 9, Brian Chesky revealed the Airbnb 2021 Winter Release. It includes 53 upgrades and innovations that make it easier to host and support the changing needs of guests.

European STR market: September data boosted by cross-border travel and higher ADRs, yet last-minute bookings still the norm in Q4 2021
In this month’s review, AirDNA looks at short-term rental demand (nights stayed) in Europe, which is still working its way back ...

Mid and long-term stay specialist Spotahome: €25m funding, adapting to COVID, expanding to more markets, and what Airbnb & Booking can learn
On Rental Scale-Up, we often talk about the trend of short-term rental companies moving to long stays (e.g. Airbnb monthly ...

Why you need to test your wifi using your Airbnb app before November 4
If you are an Airbnb host, you need to act fast to update the wifi speed displayed in your listing. ...